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2 User Experience
2.1 Audience Definition
The makeup of the student population of the online class is expected to be similar
to that of the existing traditional class. Anecdotal evidence indicates that this
has been the case for other courses that have been converted to online format at
Kishwaukee. Obtaining a more precise analysis of the expected student demographics
before the course starts would require time and expense, but time is short
and there is no budget (nor interest in creating one) for such a study. Once the
course is underway, online student surveys can provide a more accurate view of
the demographics.
- A large percentage of the audience (over 50%) is expected to be traditional
college students (or close to it). Their ages range from sixteen to mid-twenties,
with a roughly equal mix of males and females. Most of these students take this
course because it is a requirement for a certificate or degree, sometimes for
a program outside of the CIS department.
Their range of computer skills will vary, but the overwhelming majority
have the basic technical skills needed to proceed with an online course. Those
students who don't have such skills are redirected to other CIS courses where
those skills may be learned. These students usually have access from home to
computer hardware, computer software, and an Internet connection sufficient to take
an online course provided that the course does not contain excessively large files
(since many of these students do not have fast Internet connections). A small, but
significant, number of these students will not have access at home to the software
applications required to complete the application part of the course. For students
who are lacking the proper hardware, software, and/or Internet connection, these
are provided by the school at no charge in our on-campus public access computer
labs. The drawback, of course, is that the student must travel to campus and do
their work within the hours the labs are open (until 9:30pm Monday through
Thursday).
- Some of the students will be returning professionals seeking to expand or update
their skill set. Some will be taking this course as a refresher, or because it is
required as part of a certificate or degree program. These returning IT
professionals are likely to have ready access to recent hardware, recent software,
and a fast internet connection. This group is more likely to be accessing the site
from multiple machines (work and home), and have less time available to work in the
on-campus labs.
- The ethnic makeup of the students in this class is expected to be somewhat diverse
as it is with most Kishwaukee classes. The ethnic groups which comprise most of the
student body at Kish include African American, Asian, and Caucasian. It is not
obvious to the developer of this course what difference this would make in the design
of the course. A more useful differentiation may be the culture the student was brought
up in. Students raised in some Asian cultures have tended to be more reserved than
average. This could pose a problem in an online course. One suggestion is to try to
get all students participating right from the outset by requiring an "ice-breaker"
activity during the first week. It also makes sense to require some level of
participation throughout the course.
- It is likely that some students will be hearing or sight impaired. The course
materials should be available, when reasonable, in formats that are accessible
to these students.
- In recent semesters a few students have stated that they are using Linux as their
primary operating system. While these students must still gain access to Microsoft's
proprietary Office application suite to complete assignments for the applications side of
the course, every effort should be made to ensure that course materials are as
cross-platform accessible as possible. Toward this end, the following formats are
preferred:
- MPG preferred over AVI or WMV for video clips
- MP3 preferred over WMA format for audio clips
- PowerPoint (PPT), Word (DOC), and Excel (XLS) formats should be avoided
- Web documents (X/HTML) should be used when possible
- PDF files are OK and should be readable on most platforms, but it is
still best to use an even more common format such as X/HTML and have
the PDF versions available as an alternative for printing purposes
- Flash animation is OK, but should be used sparingly since it is not
installed as frequently on Linux machines as on Windows machines
- The students will typically have a mix of learning styles, so it is important
that the course materials address that need by being varied. Course materials should
include visual, auditory, and kinesthetic/tactile versions when possible. The problem
here could be the auditory versions which would be second nature in a traditional
setting, but may not be readily available by the time this course begins. One
possibility is to record audio and/or video from the traditional class lectures and
have that available online. There is a possibility that a few of these lectures
might be available for the start of this course in Spring 2005.
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2.2 Audience Summary
It seems appropriate that this site should be focused on quality and accessibility
since those are the first two items mentioned by the College's mission statement.
The audience is expected to have some basic computer skills, but may have older hardware
and software, and may be accessing the course through slow connections or with a
non-Microsoft operating system. Every effort should be made to make the course
materials as accessible as possible by using cross-platform standard formats and
keeping all files as small as reasonably possible. The course materials should also
be available in a range of formats to address the needs of students with
varied learning styles and students with auditory or visual impairments.
Guidelines on the usability of this course are presented in Appendix F.
These should be followed as much as possible, although it is understood that the
school has a requirement that this course follow the standard style of other online
courses at the college. When the usability guidelines developed for this course are
contradicted by College guidelines, the school's guidelines will be used unless
decided otherwise by the CIS department in consultation with the school's online
education coordinator.
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2.3 Competitive Analysis Summary
Doing a competitive analysis for this course website has proven
more difficult than expected. Most similar online courses have
password protected content. Eleven sites with some similarities were
analyzed and the details are presented in Appendix A.
The good points that we want to be sure to include are:
- easy navigation
- good division of topics
- use of discussion forum
- most course documents available in X/HTML form
- clear rubrics
- a course structure that encourages interaction
- a good mix of assessment activities
Many of the courses had problems. Some of the obvious ones
that we would like to avoid are:
- excessive use of proprietary formats which waste space and
add to download time (PDF, Word, PowerPoint)
- lopsided assessment - some courses based almost the entire grade on
exams, while one had no exams at all - the course we are developing
should have a variety of assessment vehicles
- color should not be used haphazardly to try to convey information
- especially since many students are colorblind to some degree
- a lack of appropriate online activities - one course was run like a
traditional correspondence course
- easily hacked online testing
During the competitive analysis a number of features were
identified as being nice to include when time and resources
permit. Some of these will have to be added over time as the
course is improved from semester to semester.
- audio equivalents for many of the course materials
- have course materials reference the corresponding pages from the textbook(s)
- a reference page with links to valuable external resources
- a glossary of important terms
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